What is MAP
There are items listed on our website with a price of $MAP and a caption that says Add to Cart to see price. The reason for this is what is known as MAP or Minimum Advertised Price.

MAP is a voluntarily agreement that all legitimate manufacturer authorized retailers enter into with their authorized USA supplier, usually the manufacturer, and in some cases, the official USA distribution arm designated by the manufacturer. According to such agreements, retailers can usually sell MAP restricted items for any price they choose, but may not display in any print or online advertising, a price below the Minimum Advertisable Price.

We adhere to MAP restrictions because our relationship with our suppliers demands it. Dealers that do not abide by requested pricing policies are generally cut off from such products, not to mention post sale service.

We respect our MAP contracts, and whereever the scope of that agreement permits us an avenue to supply the product for a transaction selling price below the MAP, we make those prices available to you in the easiest manner allowed us. Depending on the severity of the MAP restrictions, we generally handle such cases in two fashions.
$MAP, hidden price These are the items that list Priced to Low to list or similar caption. Such items instruct you to add the item to your shopping cart. At that time, you will see your discounted price...the price you pay us. (You can easily remove items from your cart if you do not want to purchase this item.) These manufacturers are generally satisfied by such prices not being immediately visible. Other manufacturers hold a stricter standard.

Email for Price In this case, the manufacturer will not allow us to display any price below the minimum. If you contact us either by phone or email, we can provide you with a quoted price that is generally below the MAP. The small effort it might take to send us an email in order to obtain such transaction prices is well worth the effort in just about every case, as your savings can be tremendous.